A little bit about me...
An imaginative, versatile and experienced creative, with a diverse design background in the FMCG, QSR, Retail,
Telecoms, Charity, Hospitality and Entertainment sectors. I have a strong award-winning portfolio in design and art direction.
Prior to becoming a freelancer, I was a lead creative at TMS, running a team for the agency’s largest account. Responsible for concept ideas on campaigns, art direction at photo shoots and design development for packaging, POP, illustration and channel communications. In addition, I had a client liaison role – presenting creative concepts on major campaigns.
Passionate about design, I thrive on a challenge and delivering creative solutions. I consider myself
a well-rounded creative, who can bring a lot to the table.
Experience & Expertise
• Art direction and concept development.
• Lead creative running projects and managing my team.
• Strong design skills including branding, corporate, sales promotion, POP and packaging design.
• Excellent communication skills (from account team to clients).
Career History
Freelance Creative
Design and Art Direction
July 2014 – Present
Including the Pulse Group, WIZO, RedFire Music, Inferno, Oliver Marketing and Virgin Media.
Working on creative concepts for pitches and campaigns in addition to the final design.
• Concepts and creative styling for Britvic single-serve juice drink.
• Concept and design for Gilenya’s Huntington’s Disease seminar and lecture programmes.
• Experientialcreative for Emirates and the Rugby World Cup.
The Marketing Store
Senior Art Director / Senior Designer / Creative Head
March 2009 – July 2014
The Marketing Store is an integrated brand activation agency. I worked across the agencies client portfolio from local and
global brands including McDonald’s, Vodafone, Britvic and Sainsbury’s. As a Creative Head, my role was to lead a team on
projects and pitches in addition to art direction and creative design.
I was the creative lead on the UK’s largest sales promotion campaign, Prize Vault Monopoly, from pitch to roll out.
Creating the look and feel for the promotion, which was used across all communication channels from packaging,
full in-store kits and digital. I was also the art director and lead creative for McDonald’s France, Dark Desire –
an ongoing innovative campaign that has changed the perception of the brand in France.
• Concept and art direction for McDonald’s global promotional in-store merchandising.
• Pitch work including, Britvic, Sainsbury’s and Mattel.
Awards: The Marketing Society, BIMA, IPM, POPAI and FAB Awards.
Mesh Marketing
Art Director / Senior Designer
February 2008 – March 2009
Mesh is a creative marketing agency. I worked on Tesco, Argos, Mars, Zizzi and Ask.
• Tesco / Disney fruit pitch, from concept to designs for promotional packaging, stickers, gifts and online activities.
• Argos gift cards, from initial ideas and illustrations to final design.
The Marketing Store
Art Director / Senior Designer
March 2006 – February 2008
• Concept design for the What’s In The Box – Sony promotion, to final packaging and full in-store kit.
• Lucozade – Win the ultimate sporting experience.
Freelance Creative
Sydney & London
January 2004 – March 2006
Working as a freelance designer in Sydney, Australia and London at various agencies and companies such as Virgin Mobile,
Lida, Elvis, Joshua and Hey Moscow and More Creative.
• Design concepts through to finished artwork for national press advertising at Virgin Mobile.
• Concept design and graphic design for Virgin Mobiles interactive screens at Digital World retail.
• Initial designs and concepts through to final artwork for TGI Friday’s menus and Press Ads.
• Concept design and graphic design for Walkabout cocktail and bar menus.
Boy Meets Girl
Designer
May 2000 – January 2004
Boy Meets Girl was a creative services agency. I worked on local and global brands including Jeep, Castrol,
Disney, Total, Jim Beam, Budweiser and Red Bull.
• Design and creation of 3D illustrations and POS for Budweiser’s World Cup GPS campaign.
• Concept, design and production of a viral email marketing tool for Frijj milkshakes.