A little bit about me...
Visionary and versatile Senior Creative delivering award-winning campaigns for world-class brands across FMCG, QSR, Retail, Telecoms, Charity, Hospitality, and Entertainment. From leading the UK’s largest sales promotion for McDonald’s to shaping behaviour-change initiatives for global charities, I bring a mix of conceptual brilliance, design craft, and leadership. Skilled at turning complex briefs into simple, impactful ideas, I thrive on challenges that demand creativity, energy, strategy, and flawless execution.
Awards: The Marketing Society, BIMA, IPM, POPAI, FAB
CORE SKILLS & EXPERTISE
• Creative Leadership: Driving innovative, cross-channel design solutions with strong visual storytelling.
• Team Management: Building, mentoring, and inspiring creative teams to deliver impactful work.
• Client Pitching: Presenting and selling ideas with clarity and conviction to win and grow accounts.
• Stakeholder Engagement: Influencing and aligning diverse stakeholders with strategic creative outcomes.
• Brand Guardian: Maintaining brand consistency and visual integrity across all touchpoints.
• Campaign Creation: Developing campaigns from concept through execution across print, digital, and experiential.
• Concept Development & Art Direction: Leading ideation, visual direction, and creative execution across multiple formats.
• Advertising & Design: Delivering national press, packaging, POP, and digital assets with maximum impact.
• Email Marketing Campaigns: Designing responsive templates and creative campaigns to engage and convert.
• Event Marketing & Presentation Design: Producing AV content, on-screen presentations, and collateral for events.
Software: Adobe Creative Cloud, Premiere, After Effects, Cinema 4D, WordPress, Figma and AI platforms.
CAREER HIGHLIGHTS
Freelance Creative | Design & Art Direction (To date)
Delivering high-impact concepts, campaigns, and designs for clients including: Virgin Media, Emirates, Britvic and Land Rover
• Created experiential concepts for Emirates at the Rugby World Cup.
• Developed creative styling for the Britvic Single Serve Juice range.
• Designed branding and event collateral for Gilenya’s Huntington’s Disease seminar series.
The Marketing Store | (2009 – 2014)
Led creative teams for McDonald’s, Vodafone, Britvic, and Sainsbury’s, balancing hands-on art direction
• Creative lead for Prize Vault Monopoly, the UK’s largest sales promotion – concepted, designed, and rolled out across
packaging, in-store kits, and digital.
• Art directed McDonald’s France ‘Dark Desire’, a bold rebrand campaign that shifted national brand perception.
• Directed McDonald’s global in-store merchandising creative.
Earlier Roles
• Mesh Marketing (2008 – 2009) Delivered creative for Tesco, Argos, Mars, Zizzi, and Ask.
• The Marketing Store (2006 – 2008) Concepted Sony ‘What’s In The Box’ promotion.
• Freelance Sydney & London (2004 – 2006) Virgin Mobile, TGI Fridays, Walkabout.
• Boy Meets Girl (2000 – 2004) Jeep, Disney, Budweiser, Red Bull.
EDUCATION & PROFESSIONAL DEVELOPMENT
• School of Motion courses: Illustration for motion, After Effects kickstart, Animation Bootcamp and Cinema 4D Basecamp
• D&AD: The Art of Art Direction with Alexandra Taylor
• BA Image Making & Graphic Design
• HND in Graphic Design